Hey Fans, Ready To Join Us At ASI Show Chicago?

It's like hitting a grand slam for your success in the promo products industry. Score thousands of product ideas right before the intense back-to-school and holiday selling seasons. Team up with suppliers and fellow distributors to build a winning network that'll go the distance. Plus, get the coaching you need to level up your business game. Let's swing for the fences together!

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McCormick Place
West Building – Hall F2
Wednesday, July 24, 2024 10 a.m. - 5 p.m.
Thursday, July 25, 2024 10 a.m. - 2:30 p.m.
Tuesday, July 23, 2024 9 a.m. - 5 p.m.
Step Up to the Plate and Amp Up Your Game
Step Up to the Plate and Amp Up Your Game

Knock it out of the park with new insights and knowledge to improve your sales and marketing skills. Warm up with a full day of education before the big show starts. Sessions are right on the show floor, coached by the heavy hitters in the industry.

Team Up With Your Crew for Game-Winning Celebrations!
Team Up With Your Crew for Game-Winning Celebrations!

Get in the game and meet your fellow players at our networking events, from lively receptions to thrilling prize drawings. Connect with new faces and form relationships that'll carry you through the Q3 and Q4 sales seasons.

Knock Your Sales Out of the Park
Knock Your Sales Out of the Park

In just two days on the show floor, you'll become a promo pro by discovering the hottest new products and diving deep on trending markets.

The numbers speak for themselves

Creating the right connections at the right show yields results!


of attendees report that live events are critical to product sourcing.


of attendees successfully find new products to offer their clients.


of attendees say they are more likely to present products seen at the show.


of attendees do not attend other industry events.


Keynote with Carolyn Strauss

“I Want THAT!” 5 Ways To Make You & Your Company Irresistible

Wednesday, July 24, 2024 8:30 a.m. - 9:45 a.m.

S100 Ballroom
Free Coffee & Hot Tea

Sales and persuasion expert Carolyn Strauss knows how to make buyers desperately want the items she's selling. In fact, as a premier clothing designer on the Home Shopping Network, she sold over $160 million in merchandise to people who never actually expressed interest in making a purchase.

In this dynamic keynote, Strauss will share the 5 secrets she used to move HSN viewers from apathy to action, and how she built incredible rapport that kept them coming back to her company – and to her. You'll learn how tap into the part of the brain that makes decisions and how to light a fire inside your clients and prospects, ensuring that every pitch ends with them saying, “I want THAT!”

Watch Video
Ameramark Label Specialties'

Keynote with Ramon Ray

Connect With Your Clients: Staying Human in Today's Digital World

Thursday, July 25, 2024 8:30 a.m. - 9:45 a.m.

S100 Ballroom
Free Coffee & Hot Tea

Everyone craves connections with other people – a warm smile, a firm handshake, a big hug. But in this age of technology innovation, that connection is often reduced to a smiley face in an email, an emoji in a text or a funny video on social media. The trick is for sales pros and business owners to build and maintain human-centered relationships with buyers who they may rarely meet in person.

In this high-energy keynote, entrepreneur and best-selling author Ramon Ray will show you how to expertly reach and interact with prospects and clients using LinkedIn, smartphones and DMs … without sounding like an AI-generated robot. You'll discover how to add authenticity, empathy and other human elements into your content and your transactions, and leave no doubt that your team is made up of real people offering real promo solutions.

Watch Video
Ameramark Label Specialties'

ASI Gala at House of Blues

House of Blues Chicago Music Hall

Wednesday, July 24, 2024 7 - 10 p.m.

Make memories with your friends and colleagues at the ASI Gala at the famed House of Blues Chicago Music Hall. Located in the heart of Chicago's Marina City complex, the House of Blues combines music, art and cuisine into an immersive and unforgettable experience. Network with industry colleagues as you indulge in unique cocktails at the open bar and delicious Southern soul food (with a modern twist). Explore Southern Vernacular Art from over 150 artists, which covers the walls of every room, and don't forget to hit the dance floor for live music and karaoke with the most talented musicians around. Plus, you can capture the fun in our ASI Photo Booth. Be there for a night to remember!

Dress code: Casual

Tickets are $50 through June 30, 2024.

Reserve Ticket ASI Gala Shuttle

Ameramark Logo Mats Next Level Apparel Outdoor Cap TBF Bags LLC

Show Events

At ASI Show Chicago, these events give you plenty of chances to connect in person with friends both old and new.

Just Added!
Factory Tour of Soardist

Factory Tour of Soardist

Tuesday, July 23, 2024 10 a.m. - 1:20 p.m.

Come see the action! Soardist is inviting you onsite to visit their brand-new domestic production facility in the heart of Chicago. Join their 5 Star rated team for an exclusive first look and educational adventure to see how they construct today's most popular and affordable display products.

You'll follow a full production lifecycle from artwork to final product, showcasing the team's cutting-edge sublimation technology. Plus, you'll take a guided tour of the showroom to see the entire product lineup, including tents, table covers, flags, fabric displays, apparel and bags. All attendees will receive a curated bag of Soardist material, samples and a special offer. Transportation and lunch are provided.

Take a sneak peek of the tour!

Meet in the Registration Lobby by 9:50 a.m. with your Show ID Badge. Tour attendance is limited and is strictly first come, first served. Add it to your registration here.

Lunch & Learn: Suppliers Reveal the Hottest New Product Trends

Lunch & Learn: Suppliers Reveal the Hottest New Product Trends

Tuesday, July 23, 2024 12 - 1:20 p.m.
Limited to First 200 Attendees

During this first-come, first-served event, you'll enjoy lunch and conversation with your distributor peers and see the latest products and trends from suppliers. Plus, you'll learn the best ways to pitch them to your clients.

PLEASE NOTE: A ticket is required to guarantee your free lunch. Pick up your ticket (1 per person) at the Education Desk starting at 8:30 a.m. on Tuesday, July 23. Ticket holders must arrive at W192 by 12:10 p.m.

New Product Preview Reception

New Product Preview Reception

Tuesday, July 23, 2024 5 - 6 p.m.
W196 Foyer

The night before the show floor opens, enjoy light snacks, beer and wine during this exclusive preview of NEW products (and ONLY new products) that suppliers will highlight in their booths on both Exhibit Days.

Closing Celebration

Closing Celebration

Thursday, July 25, 2024 2:30 - 3 p.m.
Registration Lobby

The best way to end your ASI Show Chicago experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home over beer, wine and other beverages while enjoying live music.

Exciting prizes will also be given during the ASI Passport drawing. Winner must be present to receive the grand prize and first prize.


Fun on the Floor

Make these fun events a “must stop” on your personal show schedule.

Garrett Popcorn in Taste of Chicago

Wednesday, July 24, 2024 1 p.m.
Booth #1295

Enjoy a free sample of this world-famous snack.

Counselor 70th Anniversary Celebration

Wednesday, July 24, 2024 1 - 2 p.m.
Booth #841

Stop by for a slice of cake and a fun photo opp to celebrate this awesome milestone!

ASI Happy Hour

Wednesday, July 24, 2024 3 - 4 p.m.
Booth #841

Join us for wine, beer or a soft drink near the end of the day … just because!

Spin to Win

Both Exhibit Days, ALL DAY
Booth #841

Swing by and explore business-driving tools with a product demo, then Spin to Win great business-building prizes, such as free promotional videos, a Lenovo laptop and more.

Express Massages in Refresh & Recharge Lounge

Wednesday, July 24, 2024 12 - 5 p.m.
Thursday, July 25, 2024 11 a.m. - 2 p.m.
Booth #1391

Indulge in a free massage by a licensed therapist while you charge your device.

360-Degree Photos

Wednesday, July 24, 2024 2 - 4 p.m.
Thursday, July 25, 2024 12 - 2 p.m.
Booth #897

Take home a fun photo to remember the show.

Power House Raffles

Drop the raffle tickets included in your badge at each of these supplier booths to be entered to win great prizes.

Soardist Solutions (asi/88083)
Booth #1401
Drawing: Wednesday, July 24, 2024 1:30 p.m.
Otto Intl Inc.
Otto Intl Inc. (asi/75350)
Booth #904
Drawing: Wednesday, July 24, 2024 4 p.m.
RovR Products
RovR Products (asi/83145)
Booth #461
Drawing: Thursday, July 25, 2024 1:30 p.m.
Sarge Branded Products
Sarge Branded Products (asi/84875)
Booth #871
Drawing: Thursday, July 25, 2024 1:30 p.m.

ASI Distributor Members Get One Free Hotel Night

5 Easy Steps For Your Hotel Room Reimbursement


Reserve your hotel room via Connections Housing.


Attend and have your badge scanned both exhibit days.


Attend and have your badge scanned at the Closing Celebration.


Send a copy of your hotel receipt to ASI Show to receive your reimbursement.


Convention Center

McCormick Place
West Building - Hall F2

2301 S. Dr. Martin Luther King Drive
Chicago, IL 60616
(312) 791-7000

Welcome to Chicago's McCormick Place, the premier convention facility in North America. Located just minutes from downtown Chicago, McCormick Place attracts close to 3 million visitors each year and is comprised of four state-of-the-art buildings: the North, South and West Buildings, and Lakeside Center. Together, they form what many consider to be the economic engine that powers the entire convention and trade show industry. McCormick Place is committed to creating a great experience for every person, every time!

Travel Discounts Directions View Maps

Combine Business with Pleasure

Chicago is an ideal meeting destination because there is so much to see and do. While in Chicago, check out some of the sights.

2024 Chicago Visitors Guide

Scan the QR code and use this complimentary service to guide you to the town's award-winning restaurants, bars and retailers.

QR Code



Exhibitor Info

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