Show & Education Schedule

Grow your business with information-packed sessions to help you stay ahead of the competition, connect with clients and close more deals.

These sessions will show you how to successfully market your business - and yourself. You'll learn to use social media tools to achieve your goals, and leave with strategies and tips to really stand out from the crowd.

Taught by decoration experts, these interactive sessions feature innovative heat press techniques, decorating machinery in action, and advice on choosing the best products and printing methods for your clients' campaigns.

In these sessions you'll dive into the latest version of ASI's ESP+ – the industry's largest, most accurate sourcing and marketing service – and see how AI can help grow your sales. Plus, you'll find out how you can enter the printing industry, and see the product trends that will drive Q4 and holiday gifting.

Take a break from the show floor and discover ways to improve your sales and social media skills, and dive into the latest version of ASI's ESP.

Take a break from the show floor and dive into the latest version of ASI's ESP, see how AI can help grow your sales, and learn how to make the best product recommendations for your buyers.

Matthew Cohn is Co-Chair of the Advertising Specialty Institute (ASI). He was born in Philadelphia, and while in college at the University of Pennsylvania's Wharton School of Business, he led the team that developed ESP; it quickly became the promotional products industry's most widely used research tool and business platform - and continues to be the most important tool for distributors today. In 1998, he launched ASI Show, which made the Tradeshow Week 200, a listing of the largest shows in the U.S. The show has also been recognized by the Tradeshow Week Fastest 50 as one of the fastest-growing shows in North America, as well as twice named to the Inc. 500 fastest-growing companies in the U.S.

The Philadelphia Business Journal has recognized Matthew in its “40 Under 40” awards; he's been named among the “Top 100 People to Watch” by Business Philadelphia magazine; and he's been honored as one of the “100 Most Influential People” in the trade show industry by Tradeshow Week. Matthew and his wife, Lea, have two children, Sydney and Mackenzie Skylar; these fourth-generation family members have completed internships at ASI and worked at numerous ASI Shows.

With so many great events taking place at the ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is for you to get the most out of the time you have - but where do you start? Join ASI Co-Chair Matthew Cohn as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.

Joan Miracle is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 15 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

Starting out as a promotional products distributor is an exciting time, and with a little help from our experts, it can be a seamless transition for your business. Learn all about the industry and the first steps to take to ensure your success, including establishing a business plan, targeting the correct markets, using the right tools and resources, continuing your industry education and so much more.

Sterling McKinley is a digital marketing expert, keynote speaker, author and founder of Clarity AI Solutions. He also serves as the DMV coach for Grow with Google. He is recognized for his ability to demystify the potential of AI, using non-technical terms that empower people to understand and immediately apply his insights for concrete business results. With over 15 years of tested leadership across diverse, high-stakes environments – including the Department of Defense, Sprint and Bridgestone Golf – McKinley provides firms with the strategic expertise required to seamlessly integrate cutting-edge AI into their operations for measurable growth and efficiency.

If you've ever wondered exactly what AI is – and how can it genuinely help you run your distributorship more efficiently – this session is for you! Cutting through all the hype and jargon, this session will break down the essential AI concepts you need to understand, and show you three powerful, free or low-cost tools that can automate key daily tasks, predict future trends and instantly clarify your business data. This is your practical, fear-free introduction to the future of small-business success.

During this event you'll enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers - plus, you'll learn the best ways to pitch them to your clients.

PLEASE NOTE: A ticket is required to guarantee your free lunch. Pick up your ticket (1 per person) at the Education Desk starting at 8:30 a.m. on Tuesday, July 21. Ticket holders must arrive by 12:05 p.m.

Kevin Baumgart is the President of Sales Ink. He has over 20 years of sales leadership experience in entrepreneurial companies and has helped hundreds of promo and print companies of all sizes to improve sales and drive more revenue to their business. He holds an advisor role at multiple growth companies and has managed sales teams of over 70 while scaling revenues to $100M+.

Tired of waiting for leads to come to you? This session will break down a simple, repeatable outbound sales process that gets results – without grinding you and your team into the ground. Whether you're starting from scratch or need to reboot your outreach, this is where predictable sales growth begins. Don't miss this chance to discover:

• The key metrics to track (and which ones to ignore).
• What to say in your emails, calls and LinkedIn messages.
• How to structure your day for high-impact outreach.

Jamie Watson, MASI, has been involved various aspects of finance and accounting for over 23 years. In 2001 she qualified as a CPA in the state of Indiana, where she began her career in public accounting. She shifted to mergers and acquisitions when she joined Certified Marketing Consultants. She has been involved in the consulting of both supplier and distributor companies in the promotional products industry for almost two decades. Her passion is helping her clients meet or exceed their financial goals.

Building a successful distributorship requires a thoughtful approach throughout the life of the company. This session will share the steps you need to take to make your company as profitable and as valuable as possible. Even if your business is brand-new, you'll be confident you're on the right path to building a resilient and prosperous distributorship while planning for the future of your employees, your customers and yourself. You'll leave knowing:

• Why accurate financial statements are vital.
• Which policies are the most important to set and enforce.
• Qualitative aspects of a business that make it successful and valuable.

Jason McCracken is an account executive at Counselor Top 40 distributor BAMKO (asi/131431) and the architect behind large-scale programs for T-Mobile, Uber Eats and USAA. A U.S. military veteran, he mixes classic discipline with modern, data-driven execution: transparent pricing, margin integrity and ecommerce + fulfillment that simply works. He trains teams to win enterprise RFPs, standardize SOPs and turn chaotic quoting into clean, scalable operations. McCracken is equal parts storyteller and operator – think measurable takeaways, not buzzwords, plus a little humor that even finance signs off on.

Too often, distributors mistake their daily point-of-contact for the person who holds the power to approve a deal. In this session, you'll learn how to tell when you're stuck too low in the organization, how to respectfully navigate upward and how to tailor your pitch to resonate with the real decision-makers. You'll leave ready to:

• Recognize when you're spending time on activity instead of progress.
• Map organizational influence to discover who controls outcomes.
• Use tools like annual reports and press releases to understand the decision-maker's priorities.
• Build urgency and excitement at the executive level.

During this interactive final session of the day, you'll hear from many of the ASI Show's speakers as they recap the most important takeaways from their sessions. Don't miss this chance to pick up some effective strategies you may have missed.

Don't miss this exclusive preview of NEW products that suppliers will highlight in their booths on both Exhibit Days. You'll enjoy free beer, wine and soft drinks while getting insider sales tips from suppliers.

Shawna Suckow, CSP, is a globally recognized keynote speaker, author and founder of The Buyer Insider, a consultancy that helps organizations better understand and connect with modern customers. With over 20 years of experience in sales, marketing and consumer behavior, she shares research-driven insights and real-world strategies to help businesses earn trust, improve engagement and adapt to shifting buyer expectations. Her seventh book, Small is Your Superpower! How Small Businesses (Finally!) Can Outsmart Big Brands at Marketing, is both a rallying cry and a practical roadmap for entrepreneurs ready to stop copying big-brand tactics and start standing out by being unapologetically themselves.

The way people buy, trust and engage with businesses has changed more in the last five years than in the last 50. Big companies are still relying on volume and carefully polished slogans, but small firms are winning by being real, agile and relatable. In a world flooded with messaging and consumer skepticism, buyer behavior data proves that showcasing your authenticity is the new competitive edge. This session will reveal practical strategies to help you:

• Stand out from the online noise.
• Build trust with distracted prospects and clients.
• Become unforgettable – without being obnoxious.
• Use personality and presence in your marketing to drive loyalty.
• Make a big impact on a small budget.

Kevin Baumgart is the President of Sales Ink. He has over 20 years of sales leadership experience in entrepreneurial companies and has helped hundreds of promo and print companies of all sizes to improve sales and drive more revenue to their business. He holds an advisor role at multiple growth companies and has managed sales teams of over 70 while scaling revenues to $100M+.

Trying to serve every customer can halt your business growth. In this session, you'll learn how focusing on a specific niche can drive more revenue, deliver better clients and create faster momentum. You'll hear real strategies used by top distributors who scaled by going narrow, not wide, and leave knowing:

• How to identify and validate your ideal niche.
• Why niche focus wins in competitive sales situations.
• Ways to build credibility and visibility in your target market.

Jason McCracken is an account executive at Counselor Top 40 distributor BAMKO (asi/131431) and the architect behind large-scale programs for T-Mobile, Uber Eats and USAA. A U.S. military veteran, he mixes classic discipline with modern, data-driven execution: transparent pricing, margin integrity and ecommerce + fulfillment that simply works. He trains teams to win enterprise RFPs, standardize SOPs and turn chaotic quoting into clean, scalable operations. McCracken is equal parts storyteller and operator – think measurable takeaways, not buzzwords, plus a little humor that even finance signs off on.

Responding to RFPs doesn't have to be frustrating. Through real-world examples and interactive discussions, this session will explore how AI tools can streamline your process and help you respond faster, smarter and more strategically – even with limited resources. Whether you're just starting to use AI or looking to optimize your current tools, you'll walk away with a practical plan to modernize your RFP process, including how to:

• Select the best AI tools for RFPs.
• Use AI to accelerate content creation and tailor responses.
• Build smart content libraries for fast access to past proposals.
• Identify risks and improve compliance.

Sterling McKinley is a digital marketing expert, keynote speaker, author and founder of Clarity AI Solutions. He also serves as the DMV coach for Grow with Google. He is recognized for his ability to demystify the potential of AI, using non-technical terms that empower people to understand and immediately apply his insights for concrete business results. With over 15 years of tested leadership across diverse, high-stakes environments – including the Department of Defense, Sprint and Bridgestone Golf – McKinley provides firms with the strategic expertise required to seamlessly integrate cutting-edge AI into their operations for measurable growth and efficiency.

You know AI can help you write a blog post, but that's just the start! In this session, you'll go deeper and discover how to use AI to uncover hidden customer needs, automate competitive analysis, rapidly A/B test your entire sales pitch, build highly targeted ads and even conduct targeted outreach – all without needing a large team or a marketing degree. Don't miss this chance to learn five strategies to grow your client list starting today.

Shawna Suckow, CSP, is a globally recognized keynote speaker, author and founder of The Buyer Insider, a consultancy that helps organizations better understand and connect with modern customers. With over 20 years of experience in sales, marketing and consumer behavior, she shares research-driven insights and real-world strategies to help businesses earn trust, improve engagement and adapt to shifting buyer expectations. Her seventh book, Small is Your Superpower! How Small Businesses (Finally!) Can Outsmart Big Brands at Marketing, is both a rallying cry and a practical roadmap for entrepreneurs ready to stop copying big-brand tactics and start standing out by being unapologetically themselves.

Today's buyers crave authenticity over traditional advertising, and the old model of one-size-fits-all messaging is falling flat. This session will explore the Marketing Mosaic, a fresh approach that replaces the single-message mindset with a dynamic collection of micro-stories. These small strategic narratives reveal the real people, values and moments behind your brand – building trust, sparking connection and creating a lasting impression. You'll leave ready to:

• Uncover and share your micro-stories to build emotional connection.
• Expertly showcase yourself, not just your products.
• Implement a repeatable system for story-driven marketing.

Lizz Riedy is the content marketing specialist at GroupeSTAHL, playing a pivotal role in collaborating with customers to boost sales, foster business growth and simplify processes through innovative decorating solutions. She accomplishes this by seamlessly sharing invaluable insights into current industry trends, educating clients on cutting-edge products, and introducing inventive decorating techniques. With a tenure of 7 years at STAHLS', Lizz brings a wealth of experience and an unwavering passion for the apparel decorating industry. Through her dedication and expertise, she empowers clients to unlock the full potential of their enterprises, fostering a partnership that propels both STAHLS' and its customers to new heights.

Details coming soon

Lizz Riedy is the content marketing specialist at GroupeSTAHL, playing a pivotal role in collaborating with customers to boost sales, foster business growth and simplify processes through innovative decorating solutions. She accomplishes this by seamlessly sharing invaluable insights into current industry trends, educating clients on cutting-edge products, and introducing inventive decorating techniques. With a tenure of 7 years at STAHLS', Lizz brings a wealth of experience and an unwavering passion for the apparel decorating industry. Through her dedication and expertise, she empowers clients to unlock the full potential of their enterprises, fostering a partnership that propels both STAHLS' and its customers to new heights.

Details coming soon

Dave Conner is the director of product marketing for Stahls' Fulfill Engine. With over 15 years in the apparel decorating and custom print industry, he blends creativity, technology and market insights to help brands and decorators succeed in the evolving world of print on demand.

In Conner's role at Stahls' Fulfill Engine, he leads product marketing and education, making it easier for businesses to sell, scale and fulfill custom products. He has helped thousands of apparel decorators of all sizes achieve their goals and become confident, capable professionals in control of their businesses.

Details coming soon

Dave Conner is the director of product marketing for Stahls' Fulfill Engine. With over 15 years in the apparel decorating and custom print industry, he blends creativity, technology and market insights to help brands and decorators succeed in the evolving world of print on demand.

In Conner's role at Stahls' Fulfill Engine, he leads product marketing and education, making it easier for businesses to sell, scale and fulfill custom products. He has helped thousands of apparel decorators of all sizes achieve their goals and become confident, capable professionals in control of their businesses.

Details coming soon

Ryan Beletz is a senior director of corporate accounts at ASI. A 13-year promo veteran, he joined the industry by helping distributors enhance their online presence at Promo Marketing Group. He later led AIM's sales division, developing programs to support distributor goals. At ASI, he manages key corporate accounts, driving growth and strengthening partnerships.

Details coming soon

Mary Furto is the VP of marketing for Counselor Top 40 supplier PCNA (asi/66887), responsible for brand strategy, demand generation, marketing communications and digital experience. Before joining PCNA, she was the CMO of the safety division of Honeywell, and she has over 20 years of marketing experience at Boise Paper. She is passionate about utilizing digital marketing and data analytics to drive customer engagement with compelling value propositions and messaging. She enjoys collaborating with distributor partners on the latest trends and modern marketing tactics to help them succeed.

Liz Haesler is the global chief merchandising officer for Counselor Top 40 supplier PCNA (asi/66887), responsible for retail brands, product development, supply chain and pricing. Prior to joining PCNA in 2019, she worked with product and supply chain in leadership roles at Target, Best Buy, Staples and Dick's Sporting Goods.

Summer is more than a season – it's a mindset. From outdoor experiences to wellness routines to on-the-go lifestyles, today's consumers are embracing products that enhance how they live, travel and connect during the warmer months and beyond.

In this session, the experts at PCNA will reveal the top trends shaping merch demand and how they translate into sales opportunities. Backed by market insights and real-world examples, you'll discover what's resonating with end-users now and how to turn those insights into sales. You'll walk away with fresh ideas, trend-forward product inspiration and the strategies you need to spark engagement, win clients and drive sales throughout Q3 and Q4.

Sarah Unruh is executive director of corporate accounts at ASI, where she leads strategic growth initiatives and builds powerful partnerships across the promo products industry. With over 17 years of experience spanning sales, marketing and business development, she has built a reputation for connecting strategy, relationships and execution to drive measurable results. A recognized industry leader and speaker, she brings a practical, real-world perspective on growth, connection and modern branding helping organizations move faster, think bigger and create lasting impact.

Details coming soon

Denise M. Gustavson is the Vice President of Editorial & Content Strategy at PRINTING United Alliance, responsible for analyzing and reporting on the news, issues, challenges, triumphs and technologies in the printing industry.

Selling print doesn't have to be intimidating, but many promo distributors hesitate to recommend print-heavy products due to misconceptions surrounding cost, complexity and consistency. In this session, you'll debunk the myths and gain the knowledge and language you need to confidently present print solutions to clients. Plus, you'll hear case studies of distributors who grew their business by leaning into print and discover how sharing your knowledge can help you stand out in a crowded market.

John Young is a director of software engineering at ASI who's been writing code and leading teams of developers since 1999. He firmly believes that a piece of software is doing its job not when the software is performing flawlessly, but when the person using that software feels like THEY are performing flawlessly. John is excited to demonstrate how ASI distributors can use ESP+ to get their jobs done more quickly, have more fun and get on with the exciting parts of their day.

Details coming soon

Kick off the first Exhibit Day with engaging, energized networking. This interactive session opens with an easy stretching session led by Lori Bolton, a licensed yoga instructor, wellness coach and VP of key accounts at Counselor Top 40 supplier The Magnet Group (asi/68507). After loosening up body and mind, you'll dive into small-group problem-solving with other distributors to work out key business concerns, pain points and obstacles to overcome. Mark your calendar for this dynamic mix of discussion and discovery, plus a free breakfast!

First come, first served.

John Young is a director of software engineering at ASI who's been writing code and leading teams of developers since 1999. He firmly believes that a piece of software is doing its job not when the software is performing flawlessly, but when the person using that software feels like THEY are performing flawlessly. John is excited to demonstrate how ASI distributors can use ESP+ to get their jobs done more quickly, have more fun and get on with the exciting parts of their day.

Details coming soon

Nicole Lavelle is senior marketing coordinator at Counselor Top 40 supplier PCNA (asi/66887). She manages the company's social media strategy and execution, driving growth and engagement across multiple platforms. Under her leadership, PCNA's social following has grown significantly, fueled by creative content planning, data-driven insights and a focus on connecting authentically with customers. She also plays a key role in planning PCNA's national tradeshows and go-to-market initiatives, ensuring cohesive brand experiences across channels and events. Passionate about marketing and the promotional products industry, she brings a hands-on, results-driven approach to every project she leads.

Are your social posts getting lost in the feed? In this actionable session, you'll discover the real-world strategies that helped PCNA transform its social presence into a powerful marketing tool. From time-saving content planning to finding the right platform mix and boosting engagement with minimal spend, you'll get expert insights to cut through the noise and connect with customers. You'll walk away with fresh ideas, sample post frameworks and practical tips you can immediately apply to grow your own business on social, no matter your team size or budget.

Sponsor

asi/78897

Jason McCracken is an account executive at Counselor Top 40 distributor BAMKO (asi/131431) and the architect behind large-scale programs for T-Mobile, Uber Eats and USAA. A U.S. military veteran, he mixes classic discipline with modern, data-driven execution: transparent pricing, margin integrity and ecommerce + fulfillment that simply works. He trains teams to win enterprise RFPs, standardize SOPs and turn chaotic quoting into clean, scalable operations. McCracken is equal parts storyteller and operator – think measurable takeaways, not buzzwords, plus a little humor that even finance signs off on.

Responding to RFPs doesn't have to be frustrating. Through real-world examples and interactive discussions, this session will explore how AI tools can streamline your process and help you respond faster, smarter and more strategically – even with limited resources. Whether you're just starting to use AI or looking to optimize your current tools, you'll walk away with a practical plan to modernize your RFP process, including how to:

• Select the best AI tools for RFPs.
• Use AI to accelerate content creation and tailor responses.
• Build smart content libraries for fast access to past proposals.
• Identify risks and improve compliance.

Jamie Watson, MASI, has been involved various aspects of finance and accounting for over 23 years. In 2001 she qualified as a CPA in the state of Indiana, where she began her career in public accounting. She shifted to mergers and acquisitions when she joined Certified Marketing Consultants. She has been involved in the consulting of both supplier and distributor companies in the promotional products industry for almost two decades. Her passion is helping her clients meet or exceed their financial goals.

Building a successful distributorship requires a thoughtful approach throughout the life of the company. This session will share the steps you need to take to make your company as profitable and as valuable as possible. Even if your business is brand-new, you'll be confident you're on the right path to building a resilient and prosperous distributorship while planning for the future of your employees, your customers and yourself. You'll leave knowing:

• Why accurate financial statements are vital.
• Which policies are the most important to set and enforce.
• Qualitative aspects of a business that make it successful and valuable.

Caleb Churchill is the director of national accounts for Workwear Outfitters (asi/98258), the manufacturer of leading brands such as Red Kap, Dickies B2B, Bulwark FR, and Oobe. Workwear Outfitters is committed to educating end-users and distributor partners on the intricacies of uniform programs, safety and compliance, ensuring organizations have the knowledge and tools to protect their workforce. With over 24 years of experience in the uniform, PPE apparel and textile industry, Churchill specializes in developing and delivering dynamic sales training and marketing programs for companies and trade associations, equipping teams with the knowledge and strategies needed to bridge technical compliance with practical solutions and to succeed in a competitive marketplace.

Selling uniform programs offers distributors a powerful opportunity to create long-term, predictable income through ongoing replenishment, seasonal updates and employee turnover. These programs also strengthen customer relationships by embedding your services into their daily operations, making you a trusted partner rather than a transactional vendor. In this session, you'll discover tips and tactics for selling uniforms to some of the top promo markets, and see how programs also encourage upselling of complementary products like PPE, footwear and branded accessories.

Sponsor

asi/98258

Allee Bruce is an editor at PRINTING United Alliance, where she leads content for Promo Impressions and contributes across the Alliance's portfolio of print-focused brands. With eight years in the printing industry, she has covered various segments, including apparel decoration, wide-format and promotional products.

Promo distributors may not print products themselves, but their reputation hinges on the quality and consistency of the print partners they choose. In this session, you’ll learn how to build and maintain a strong, diversified printer network that supports your business goals and delivers exceptional results for your clients. From vetting suppliers to managing proofing and quality control, you’ll hear practical insights to help you become a trusted print consultant and grow your sales without added overhead.

This invitation-only event honors outstanding individuals in the promo industry including the Person of the Year, Lifetime Achievement Award, Distributor and Supplier Entrepreneurs of the Year, and many more, as well as recognizes the Top 40 suppliers and distributors.

Set sail for an unforgettable evening aboard the Spirit of Chicago. Enjoy a night of music, great food and high-energy fun as we celebrate America250 in true patriotic style!

The experience begins at 6:45 p.m. with boarding at Navy Pier. At PROMPTLY 7:15 p.m., the ship departs for a spectacular dinner cruise, culminating in a breathtaking fireworks display over the Chicago skyline. Stars, stripes and celebration – this is one night you don't want to miss.

Purchase tickets in registration.

Damola Adamolekun is a globally recognized business leader and dynamic speaker whose journey from Nigeria to the boardrooms of America embodies resilience, excellence and bold leadership.

He is the Chief Executive Officer of Red Lobster – the world's largest seafood restaurant company – where he's leading the iconic brand's transformation for a new generation. Widely regarded as one of the most influential executives today, he was named to Fortune's “100 Most Powerful People in Business” and has been featured by The Wall Street Journal, Fortune, Forbes, CNBC, CNN, Bloomberg and the Harvard Business Review, among others.

At age 36, Adamolekun became the youngest CEO in Red Lobster's history and was previously the youngest CEO in the history of P.F. Chang's, where he steered the company through the COVID-19 pandemic and revitalized one of America's most beloved Asian dining brands.

Born in Nigeria and raised across Africa, Europe and the U.S., Adamolekun's story is one of grit, global perspective and relentless pursuit of excellence. A graduate of Brown University, where he studied Economics and Political Science and played on the Ivy League Champion football team, he also earned an MBA from Harvard Business School, fueling his belief that success is built on discipline, action and the habit of excellence.

At just 36 years old, Damola Adamolekun took the helm of Red Lobster as it navigated rough waters that threatened to sink it – including bankruptcy, shuttered locations and more than $1 billion in debt. Under his leadership, the company has reset its course, and sales are on the rise as younger guests discover the iconic brand.

In this candid Q&A, Adamolekun will share how he helped steady the ship – what he tackled first, what he cut loose and what he rebuilt from the keel up – offering practical moves you can use in your own business. You'll discover how to:

• Refresh the customer experience, elevate your service and create standards that keep buyers coming back – and earn five-star reviews.
• Read the tides and use social media to cast a wider net for your brand.
• Create brand alignment that holds steady, even in shifting currents.
• Avoid promotions that drain resources without delivering a big catch.

Don't miss this opportunity to gain a proven strategy for winning customers, restoring relevance, earning loyalty and driving profitable growth – no matter the size of your ship.

Sponsor

Label Specialties
asi/66361

Ryan Beletz is a senior director of corporate accounts at ASI. A 13-year promo veteran, he joined the industry by helping distributors enhance their online presence at Promo Marketing Group. He later led AIM's sales division, developing programs to support distributor goals. At ASI, he manages key corporate accounts, driving growth and strengthening partnerships.

Details coming soon

John Young is a director of software engineering at ASI who's been writing code and leading teams of developers since 1999. He firmly believes that a piece of software is doing its job not when the software is performing flawlessly, but when the person using that software feels like THEY are performing flawlessly. John is excited to demonstrate how ASI distributors can use ESP+ to get their jobs done more quickly, have more fun and get on with the exciting parts of their day.

Details coming soon

Come experience the action firsthand! Soardist USA (asi/88083) is inviting you to visit their domestic production facility in the heart of Chicago. Join the team for an expert-led tour and discover how Soardist creates popular, affordable display and apparel products.

You'll follow a full production life cycle from artwork to final product, showcasing industry-leading print technology from Durst. Plus, you'll learn about the full product lineup, including tents, table covers, flags, fabric displays, bags and apparel. All attendees will receive Soardist samples and a special discount offer. Free transportation and lunch from a Chicago-favorite taco truck will be provided.

The best way to end your ASI Show experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home. Enjoy beer, wine and other beverages while the DJ spins some tunes.

Exciting prizes will also be given away during the ASI Passport drawing.