Discover all the sessions and events to make the most of your ASI Show experience.
View/Print PDF of Schedule Download Education Handouts|
8 a.m. - 5 p.m. |
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8:30 - 9:45 a.m. |
8:30 - 9:45 a.m.
Ballroom C
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10 a.m. - 5 p.m. |
10 a.m. - 5 p.m. EXPO HALL OPEN |
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11 - 11:50 a.m. |
11 - 11:50 a.m.
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12 - 12:50 p.m. |
12 - 12:50 p.m.
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1 - 1:50 p.m. |
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7 - 10 p.m. |
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8 a.m. - 2:30 p.m. |
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8:30 - 9:45 a.m. |
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10 a.m. - 2:30 p.m. |
10 a.m. - 2:30 p.m. EXPO HALL OPEN |
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11 - 11:50 a.m. |
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12 - 12:50 p.m. |
12 - 12:50 p.m.
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2:30 - 3 p.m. |
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Grow your business with information-packed sessions to help you stay ahead of the competition, connect with clients and close more deals.
These sessions will show you how to successfully market your business - and yourself. You'll learn to use social media tools to achieve your goals, and leave with strategies and tips to really stand out from the crowd.
Taught by decoration experts, these interactive sessions feature innovative heat press techniques, decorating machinery in action, and advice on choosing the best products and printing methods for your clients' campaigns.
In these sessions you'll dive into the latest version of ASI's ESP+ – the industry's largest, most accurate sourcing and marketing service – and see how AI can help grow your sales. Plus, you'll find out how you can enter the printing industry, and see the product trends that will drive Q4 and holiday gifting.
Take a break from the show floor and discover ways to improve your sales and social media skills, and dive into the latest version of ASI's ESP.
Take a break from the show floor and dive into the latest version of ASI's ESP, see how AI can help grow your sales, and learn how to make the best product recommendations for your buyers.

With so many great events taking place at the ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is for you to get the most out of the time you have - but where do you start? Join ASI's Vice Chairman Matthew Cohn as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.

Starting out as a promotional products distributor is an exciting time, and with a little help from our experts, it can be a seamless transition for your business. Learn all about the industry and the first steps to take to ensure your success, including establishing a business plan, targeting the correct markets, using the right tools and resources, continuing your industry education and so much more.

Too often, distributors mistake their daily point-of-contact for the person who holds the power to approve a deal. In this session, you'll learn how to tell when you're stuck too low in the organization, how to respectfully navigate upward and how to tailor your pitch to resonate with the real decision-makers. You'll leave ready to:
During this event you'll enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers - plus, you'll learn the best ways to pitch them to your clients.
PLEASE NOTE: A ticket is required to guarantee your free lunch. 150 tickets are available. Pick up your ticket (1 per person) at the Education Desk starting at 8:30 a.m. on Monday, March 9. Ticket holders must arrive by 12:05 p.m.

If you've ever wondered exactly what AI is – and how can it genuinely help you run your distributorship more efficiently – this session is for you! Cutting through all the hype and jargon, this session will break down the essential AI concepts you need to understand, and show you three powerful, free or low-cost tools that can automate key daily tasks, predict future trends and instantly clarify your business data. This is your practical, fear-free introduction to the future of small-business success.

Responding to RFPs doesn't have to be frustrating. Through real-world examples and interactive discussions, this session will explore how AI tools can streamline your process and help you respond faster, smarter and more strategically – even with limited resources. Whether you're just starting to use AI or looking to optimize your current tools, you'll walk away with a practical plan to modernize your RFP process, including how to:

Tired of waiting for leads to come to you? This session will break down a simple, repeatable outbound sales process that gets results – without grinding you and your team into the ground. Whether you're starting from scratch or need to reboot your outreach, this is where predictable sales growth begins. Don't miss this chance to discover:
During this interactive final session of the day, you'll hear from many of the ASI Show's speakers as they recap the most important takeaways from their sessions. Don't miss this chance to pick up some effective strategies you may have missed.
Don't miss this exclusive preview of NEW products that suppliers will highlight in their booths on both Exhibit Days. You'll enjoy free beer, wine and soft drinks while getting insider sales tips from suppliers.

The way people buy, trust and engage with businesses has changed more in the last five years than in the last 50. Big companies are still relying on volume and carefully polished slogans, but small firms are winning by being real, agile and relatable. In a world flooded with messaging and consumer skepticism, buyer behavior data proves that showcasing your authenticity is the new competitive edge. This session will reveal practical strategies to help you:

You know AI can help you write a blog post, but that's just the start! In this session, you'll go deeper and discover how to use AI to uncover hidden customer needs, automate competitive analysis, rapidly A/B test your entire sales pitch, and even build highly targeted ad campaigns – all without needing a large team or a marketing degree. Don't miss this chance to learn five strategies to grow your client list starting today.

Trying to serve every customer can halt your business growth. In this session, you'll learn how focusing on a specific niche can drive more revenue, deliver better clients and create faster momentum. You'll hear real strategies used by top distributors who scaled by going narrow, not wide, and leave knowing:


How did the promo industry fare in 2025? In this session full of predictive data, graphics and analysis, C.J. Mittica, ASI Media's Editor-in-Chief, and Tara Lerman, ASI Media's Digital News Editor, will discuss the latest data from ASI Research that shows which markets are ripe for promo, which product trends are resonating with buyers, and where you should target your time and resources to optimize your sales success.

Today's buyers crave authenticity over traditional advertising, and the old model of one-size-fits-all messaging is falling flat. This session will explore the Marketing Mosaic, a fresh approach that replaces the single-message mindset with a dynamic collection of micro-stories. These small strategic narratives reveal the real people, values and moments behind your brand – building trust, sparking connection and creating a lasting impression. You'll leave ready to:

Hats are one of the fastest-growing promotional products, and this session will demonstrate how you can capitalize on this expanding opportunity. You'll see popular styles, including trucker hats, snapbacks, dad hats and beanies, and learn how heat printing with retail-trending patches and emblems creates bold, on-brand designs that maximize visibility and impressions for your clients.

This session will explore ways you can tap into the growing demand for personalized promotional products like umbrellas, backpacks, tumblers and tech accessories. You'll see how high-quality transfers can be applied to non-traditional materials – often without needing a heat press – and learn how interchangeable heat press platens make decorating hard-to-print items easier than ever.

Dave Conner is the director of product marketing for Stahls' Fulfill Engine. With over 15 years in the apparel decorating and custom print industry, he blends creativity, technology and market insights to help brands and decorators succeed in the evolving world of print on demand.
In Conner's role at Stahls' Fulfill Engine, he leads product marketing and education, making it easier for businesses to sell, scale and fulfill custom products. He has helped thousands of apparel decorators of all sizes achieve their goals and become confident, capable professionals in control of their businesses.
Small and one-off orders of decorated apparel have a reputation for taking too much time while delivering too little profit. But when you utilize print on demand, those orders can become a steady, profitable part of your business. In this session, you'll learn what the most successful distributors are doing to make small runs fast, clean and easy, and leave knowing how to:

Dave Conner is the director of product marketing for Stahls' Fulfill Engine. With over 15 years in the apparel decorating and custom print industry, he blends creativity, technology and market insights to help brands and decorators succeed in the evolving world of print on demand.
In Conner's role at Stahls' Fulfill Engine, he leads product marketing and education, making it easier for businesses to sell, scale and fulfill custom products. He has helped thousands of apparel decorators of all sizes achieve their goals and become confident, capable professionals in control of their businesses.
Once you've mastered small orders, it's time to scale them. This session will dive into how forward-thinking distributors are turning one-off print jobs into fully managed, revenue-generating programs. You'll learn how to use on-demand technology and fulfillment solutions to connect e-commerce, decoration and distribution for repeatable success. From corporate-merchandise stores to influencer drops and event programs, you'll discover how automation and print-on-demand workflows can help you deliver faster, reduce waste and increase client loyalty – all with zero inventory risk.

ESP+ is the industry's #1 business platform, and the Presentation Tool is one of your strongest sales assets – if you know how to use it strategically. In this session you'll learn how to master product search, build curated Collections, customize pricing, and create polished, AI-enhanced Presentations to help close deals faster.

This session will guide you through planning, negotiating and fulfilling orders, all within ESP+. You'll discover how the platform makes it easy to keep projects on track, improve collaboration and ensure accuracy across every transaction.

In this session, you'll discover how ESP+ Stores simplify the sales journey for your clients, strengthen buyer relationships, and open new opportunities for growth while making your workflow more efficient than ever before.

Selling print doesn't have to be intimidating, but many promo distributors hesitate to recommend print-heavy products due to misconceptions surrounding cost, complexity and consistency. In this session, you'll debunk the myths and gain the knowledge and language you need to confidently present print solutions to clients. Plus, you'll hear case studies of distributors who grew their business by leaning into print and discover how sharing your knowledge can help you stand out in a crowded market.

ESP+ is the industry's #1 business platform, and the Presentation Tool is one of your strongest sales assets – if you know how to use it strategically. In this session you'll learn how to master product search, build curated Collections, customize pricing, and create polished, AI-enhanced Presentations to help close deals faster.
Kick-start the first Exhibit Day at this can't-miss networking event. You'll join fellow distributors in small-group brainstorming sessions designed to explore new ideas, share perspectives and spark innovative solutions. Mark your calendar for this dynamic blend of inspiration, collaboration and connection – plus a free breakfast!
First come, first served.

In this session, you'll discover how ESP+ Stores simplify the sales journey for your clients, strengthen buyer relationships, and open new opportunities for growth while making your workflow more efficient than ever before.

Responding to RFPs doesn't have to be frustrating. Through real-world examples and interactive discussions, this session will explore how AI tools can streamline your process and help you respond faster, smarter and more strategically – even with limited resources. Whether you're just starting to use AI or looking to optimize your current tools, you'll walk away with a practical plan to modernize your RFP process, including how to:

Allee Bruce is an editor at PRINTING United Alliance, where she leads content for Promo Impressions and contributes across the Alliance's portfolio of print-focused brands. With eight years in the printing industry, she has covered various segments, including apparel decoration, wide-format and promotional products.
Promo distributors may not print products themselves, but their reputation hinges on the quality and consistency of the print partners they choose. In this session, you'll learn how to build and maintain a strong, diversified printer network that supports your business goals and delivers exceptional results for your clients. From vetting suppliers to managing proofing and quality control, you'll hear practical insights to help you become a trusted print consultant and grow your sales without added overhead.
This invitation-only event honors outstanding individuals in the promo industry including the Person of the Year, Lifetime Achievement Award, Distributor and Supplier Entrepreneurs of the Year, and many more, as well as recognizes the Top 40 suppliers and distributors.
Details coming soon.

Nick Friedman is the co-founder and president of College Hunks Hauling Junk & Moving, one of the fastest growing and most recognized franchise brands in North America. Under his leadership, the company – which he launched during college with a beat-up cargo van and his best friend Omar Soliman – has expanded to over 250 locations and generates more than $300 million in annual sales. Known for its innovative approach to branding and customer experience, College Hunks has become a household name featured on major media platforms including Oprah, Undercover Boss and Shark Tank.
Beyond building a nationally acclaimed business, Friedman is a best-selling author and an award-winning TV producer. He has also appeared on numerous TV programs and is a frequent contributor to leading publications such as Forbes, Inc., and Entrepreneur. Recognized by Inc. Magazine as one of America's Top 30 Entrepreneurs Under 30, Friedman is also an Ernst & Young Entrepreneur of the Year Award winner and an active member of the Young Presidents' Organization (YPO).
Passionate about giving back, Friedman has spearheaded initiatives that provide free moves for survivors of domestic violence and launched a partnership with US Hunger, donating over 6 million meals to families in need.
From its beginning in a beat-up cargo van, College Hunks Hauling Junk has grown to over 250 franchises and $300 million in annual sales. Co-founder and president Nick Friedman turned the company into a household name by providing unparalleled customer service and ensuring its branding couldn't be ignored. During this high-impact keynote, Friedman will share his secrets to generating massive brand awareness, securing media exposure and leveraging publicity for growth – all while creating a client experience that does the heavy lifting by driving loyalty and generating five-star reviews. You'll discover:
Don't miss this chance to walk away with Friedman's proven roadmap for standing out, scaling up and delighting customers in today's competitive marketplace.

ESP+ is the industry's #1 business platform, and the Presentation Tool is one of your strongest sales assets – if you know how to use it strategically. In this session you'll learn how to master product search, build curated Collections, customize pricing, and create polished, AI-enhanced Presentations to help close deals faster.

In this session, you'll discover how ESP+ Stores simplify the sales journey for your clients, strengthen buyer relationships, and open new opportunities for growth while making your workflow more efficient than ever before.
Step into the world of commercial printing and learn how you can grow your revenue and become even more invaluable to your clients. Selling print is the perfect opportunity to diversify and add balance to your promo business during market ups and downs.
You'll enjoy a behind-the-scenes tour and discover how DFS produces everything from checks and business cards to catalogs and signage. You'll also see some of the incredible custom capabilities they offer, so you can give your clients exactly the look they want. Plus, you'll get a sneak peek at an exciting, brand-new product made with a patented process that will be revealed at ASI Show Chicago!
All attendees will receive a "Big Opportunities" bag of gifts, samples, exclusive offers and more, plus free transportation and lunch. No open-toed shoes, please.
Meet in the Registration Lobby by 9:50 a.m. with your Show ID Badge. Tour attendance is limited and is strictly first come, first served. Add it to your registration here.
The best way to end your ASI Show experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home. Enjoy beer, wine and other beverages while the DJ spins some tunes.
Exciting prizes will also be given away during the ASI Passport drawing.
While at ASI Shows, ASI distributor members can participate in the ASI Passport. Don't just scan the show floor - this is your opportunity to learn more about the participating ASI Passport exhibitor participants and their products, and your chance to win amazing prizes. When visiting each participating exhibitor, ask them their question provided on your ASI Passport, fill in the answer, get a sticker and add your information. Then, drop off your completed Passport at Registration and you could win one of a variety of exciting prizes! Winners are chosen at each ASI Show during the Closing Celebration.
Must be 18 or older to win.
Winner must be present to receive the prize.
Winner must be present to receive the prize.
Click here to submit your question and we'll reply ASAP.
Register online today or call our Registration Specialists at (800) 546-3300.
