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Grow your business with information-packed sessions to help you stay ahead of the competition, connect with clients and close more deals.
These sessions will show you how to successfully market your business - and yourself. You'll learn to use social media tools to achieve your goals, and leave with strategies and tips to really stand out from the crowd.
Taught by decoration experts, these interactive sessions feature innovative heat press techniques, decorating machinery in action, and advice on choosing the best products and printing methods for your clients' campaigns.
In these sessions you'll dive into the latest version of ASI's ESP - the industry's largest, most accurate sourcing and marketing service - and see how AI can help grow your sales. Plus, you'll learn what to focus on when you're new to the promo industry, and how to make the best product recommendations for your buyers.
Take a break from the show floor and discover ways to improve your sales and social media skills, and dive into the latest version of ASI's ESP.
Take a break from the show floor and dive into the latest version of ASI's ESP, see how AI can help grow your sales, and learn how to make the best product recommendations for your buyers.
With so many great events taking place at the ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is for you to get the most out of the time you have - but where do you start? Join ASI's Vice Chairman Matthew Cohn as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.
All of your work as a salesperson really comes down to one pivotal moment: when you either close the deal or don't. For many sales pros, closing is their #1 challenge … but it doesn't have to be difficult or daunting. In this illuminating session, you'll discover an easy-to-navigate path that ends with your client saying, “I'll take it!” You'll leave knowing:
Set yourself up for success with company stores! These specialized e-commerce sites are a great way to easily engage with your customers, but they can also seem a bit intimidating - unless you know how to avoid the common frustrations and pitfalls of company stores and fulfillment programs. In this session, Proforma's Charity Gibson and Brian Roney will share the five proven steps you need to take to streamline your order process, get more clients, and win big with company stores.
The first 200 distributor attendees will receive a free lunch.
During this interactive event, you'll enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers - plus you'll learn the best ways to pitch them to your clients.
While digital marketing is an important tool, people always enjoy receiving “lumpy mail” at their home or office. A package's bulk instantly sets it apart from regular flat letters and builds excitement - which means shipping a great self-promo item can significantly improve your prospecting and sales. In this interactive workshop, you'll share ideas with fellow distributors to collectively create an unforgettable marketing campaign based on self-promos. Plus, you'll learn how you can do the same for your clients' campaigns. Don't miss this unique, high-energy session that will spark your creativity and keep it burning long afterwards.
Employee communication is vital to the success of any company, and even more so in a family business. During this interactive session with senior therapist Dr. Steve Treat, you'll examine family dynamics as they pertain to running a business. You'll leave with insights and skills that can help family members of all ages get past their differences and lead to better communication, business practices and interpersonal relationships.
During this interactive final session of the day, you'll hear from many of the ASI Show's speakers as they recap the most important takeaways from their sessions. Don't miss this chance to pick up some effective strategies you may have missed.
Don't miss this exclusive preview of NEW products that suppliers will highlight in their booths on both Exhibit Days. You'll enjoy free beer, wine and snacks while getting insider sales tips from suppliers.
In a crowded, competitive industry like promo, it's critical to set your company and offerings apart. One way to do so is by developing a differentiation strategy: building a brand and a business that's different from those of your peers. In this session, you'll discover five distinct categories of differentiation - with industry-specific examples for each - that will help empower your brand, fuel your content and drive sales.
Content marketing puts you in control of your company's story. In this session, you'll learn essential content marketing strategies specifically designed for B2B businesses and discover how to create content that resonates with your target audience, builds trust and drives conversions from prospect to client. From developing a content plan to leveraging various channels, you'll be equipped with the knowledge and skills to build your credibility and show your audience why you're the right choice for their promo needs.
During this fun, interactive session, you'll discover the immense potential of video marketing in the promo industry. You are your best brand ambassador - you need to showcase yourself by creating impactful videos that engage your audience, communicate your company's message and drive sales. From planning and simple scriptwriting tips to easy production tools and the best platforms to get your message seen, you'll leave armed with practical tips you can implement immediately to add quality videos to your marketing efforts.
Sharing attention-seeking content on any social platform can temporarily help increase your visibility. However, that fleeting attention rarely starts meaningful conversations. On the other hand, sharing intentional content will help establish you as a thought leader and trusted partner. You'll leave this session knowing the difference between attention-seeking and intentional content, and understand how to:
Creating a unique experience for your buyers is sure to get return programs and orders. This session will show you how use private-label apparel and promo products to help your clients build their own brand - and get excited about doing it. You'll explore private-label apparel with custom transfers and tearaway labels, along with unique branding opportunities across a variety of apparel and non-apparel pieces.
The latest buzz in apparel decoration is sustainability. In this session, you'll see a variety of decoration techniques and sustainable apparel options to help create a sustainable environment and get the optimal result for any client program. You'll leave knowing:
Printing on demand, live activations and kitting are popular topics in apparel decoration. This session will demonstrate the latest in heat printing technology and show you how to easily incorporate kitting and live on-demand printing into your business. You'll discover ways to execute live apparel decoration while reducing waste, tips to get the fastest turn times in the industry, and exactly what you need to print apparel at any event or retail location.
With the growing demand for elevated and premium decorations, you can capitalize on your customers' requests by bringing decoration in-house - without costly investments. In this session, you'll learn how you can offer all the innovative features and endless possibilities of dimensional and premium decoration to create unforgettable headwear, accessories and apparel in the leanest and most profitable way.
Starting out as a promotional products distributor is an exciting time, and with a little help from our experts, it can be a seamless transition for your business. Learn all about the industry and the first steps to take to ensure your success, including establishing a business plan, targeting the correct markets, using the right tools and resources, continuing your industry education and so much more.
Trends are a response to a consumer need that pushes them toward new and different product requirements. There are common ways a trend occurs, and identifying it is much more than just recognizing the coolest and latest colors or patterns. Just as importantly, trend forecasting is a broad concept that accounts for shifts in demographics, attitudes, lifestyles and consumer behavior - all of which translate to promotional gifts that buyers and end-users will love.
The experts at PCNA conduct extensive work each year to understand market trends, and in this session, they'll provide an in-depth look at the key trends for 2024 and beyond. Don't miss this insider knowledge that will have an impact on your product recommendations and corporate-gifting strategies, and help you start the year one step ahead of the competition.
Sponsor
Having an online store is important, but optimizing it to maximize orders is essential. In this demonstration, you'll learn the ins and outs of personalizing your ESP Website or Company Store. With our best practices at your disposal, you'll be able to create a promo store experience that works for you and the markets you target.
Dive into ASI's all-in-one solution, transcending traditional search. In this extended session, you'll uncover advanced search techniques and learn how to master curated collections, perfect your presentations, and maximize CRM for distributor success.
In this session, you'll gain essential AI knowledge and hands-on experience with time-saving tools, and learn best practices for seamless integration into your workflow. Let's revolutionize the way you work!
A car and racing fanatic since she was 5 years old, Beth Paretta is the owner of Paretta Autosport - the first woman-owned, woman-driven team in the INDYCAR Series. Before founding her team, she held executive roles in finance, operations and marketing at multiple automotive companies. She's driven by a competitive spirit that moves her to work hard, strive to do better, and always go for the win.
In this lively keynote, Paretta will share her story and her insight on:
In this session, you'll gain essential AI knowledge and hands-on experience with time-saving tools, and learn best practices for seamless integration into your workflow. Let's revolutionize the way you work!
It's vital to differentiate yourself from the competition, and packaging is one of the easiest ways to do that. Packaging is an industry hot topic - in fact, it was named by ASI as the 2022 Promotional Product of the Year. Utilizing this often-overlooked tool in your marketing arsenal will help you stand out and close more sales. In this session, you'll hear real-life case histories, explore production dynamics, and learn how Millennial and Gen Z promo buyers are driving changes in traditional packaging.
“Ceramic-lined copper vacuum,” “stainless steel 18/8,” “powder coating” - we've all heard these terms in our industry, but do you know what they actually mean? Drinkware is the second-most popular promotional product category, and it's forecasted to continue growing strong. New products are launching every day, and it can be overwhelming to understand and interpret the differences for your buyers.
In this session, PCNA experts will guide you through “drinkware 101,” explaining the many different styles of drinkware, latest trends and decoration methods, so you can effectively plan your pitches to win more sales.
Sponsor
Every day, prospective clients are using the internet to decide if they want to work with you. They're looking for proof of your work and your skills (plus a vibe that appeals to them), and how you position your personal and brand story will have a significant impact on their path. Will they go from curious to serious, or from curious to confused to logging off? In this session you'll discover how to change your story from “I sell logoed stuff” to “I create memorable campaigns and solve problems” and leave feeling confident in sharing your story online and face-to-face.
This invitation-only event honors the Top 40 suppliers and distributors as well as outstanding individuals in the promo industry including the Person of the Year, Lifetime Achievement Award, Distributor and Supplier Entrepreneurs of the Year, and many more.
Join us for an evening packed full of fun at Planet Hollywood in Disney Springs. Enjoy a buffet dinner, open bar, Karaoke and a DJ spinning the tunes. Take some pics in the 360 photo booth with your new best friends, then visit the tarot card reader to find out what 2024 has in store for you! Get your caricature done to take home with you as a memento of one fantastic ASI Gala!
Jesse Cole is a marketing mastermind who's been compared to Walt Disney and PT Barnum - his two favorite promoters. In this wildly entertaining keynote, the owner and founder of the Savannah Bananas will share his hard-earned lessons on how to stand out in your marketplace, drive explosive growth and inspire fanatical loyalty.
Don't miss Cole's “Five Es” formula that made the Savannah Bananas a baseball phenomenon with over 1 billion social media views and 500,000+ fans on a waiting list for tickets:
Get ready to create raving fans that are loyal instead of customers that are transactional - and have fun doing it.
In this session, you'll gain essential AI knowledge and hands-on experience with time-saving tools, and learn best practices for seamless integration into your workflow. Let's revolutionize the way you work!
Dive into ASI's all-in-one solution, transcending traditional search. In this extended session, you'll uncover advanced search techniques and learn how to master curated collections, perfect your presentations, and maximize CRM for distributor success.
The best way to end your ASI Show Orlando experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home over complimentary beer, wine and other beverages while enjoying live music.
Exciting prizes will also be given away during the ASI Passport drawing.
While at ASI Shows, ASI distributor members can participate in the ASI Passport. Don't just scan the show floor - this is your opportunity to learn more about the participating ASI Passport exhibitor participants and their products, and your chance to win amazing prizes. When visiting each participating exhibitor, ask them their question provided on your ASI Passport, fill in the answer, get a sticker and add your information. Then, drop off your completed Passport at Registration and you could win one of a variety of exciting prizes! Winners are chosen at each ASI Show during the Closing Celebration.
Must be 18 or older to win.
Winner must be present to receive the prize.
Winner must be present to receive the prize.
Click here to submit your question and we’ll reply ASAP.
Register online today or call our Registration Specialists at (800) 546-3300.